Welcome Newspaper Template for Newborn & Family Photographers

Finally, a unique way to welcome your clients into working with you!

This Studio Welcome Newspaper is a fully customisable client guide designed to be sent after a client books their photoshoot. It walks them through everything they need to know before their session, from styling advice to how to get there, all while creating a memorable and elevated client experience.

Unlike traditional client guides or magazines, this format really stands out. Receiving a personalised newspaper in the post feels special, thoughtful and completely different from the usual PDFs photographers send.

It’s a simple way to make your brand feel more premium from the very beginning of the client journey.

Why a newspaper?

Not only is it a fun and memorable way to communicate with your clients, it’s also surprisingly practical. Newspapers are far cheaper to print than booklets or magazines and because they are lightweight they can usually be posted in a standard letter-sized envelope, saving a huge amount on postage - especially with the rising postal costs!

Many photographers also find that clients love receiving something physical in the post and often share it online, which naturally creates word-of-mouth marketing and social media exposure for your business.

What’s included

This template includes a fully designed 4-page studio newspaper that you can customise to suit your business.

Inside the guide you’ll find sections covering:

• Welcome message to your clients
• What to expect from your photoshoot
• Styling guidance and outfit tips
• What to bring to the session
• Location or studio information
• Tips for getting the best out of your photoshoot
• Print and preparation advice

Around 50% of the content is already written for you, with the remaining sections including prompts and guidance so you know exactly what to add. Most photographers are able to customise the entire guide and send to print within an afternoon.

Customisation

The template is fully editable in Canva, so you can easily tailor it to your own brand. You can change the images, fonts, colours, text and add your logo. You will just need a free Canva account to edit the template.

Why this improves your client experience

A thoughtful welcome guide helps your clients feel confident and prepared before their shoot. It answers common questions, helps them plan outfits and sets clear expectations for the session. When your client experience feels polished and professional, it becomes much easier to:

• Impress clients from the very start
• Increase your word-of-mouth referrals
• Justify higher pricing or price increases
• Build a stronger brand experience

Small details like this often become the things clients remember most.

What you’ll receive:

• A fully designed Studio Welcome Newspaper Canva template
• Pre-written content and guided prompts
• Instructions for printing (the where, what and how)

*Product requires a free Canva subscription*

Due to the digital nature of this product, all sales are final and non-refundable