Returning Client Handbook

What if I told you that this time next year over 50% of your clients could be returning clients?

Imagine that, you’ve got 4 shoots in two days but they’re all people you’ve met before. You get to see the babies you photographed two years ago become big brothers and sisters. You get to catch up with the family and hear about what they’ve been up to since they saw them last.

There’s no nervous anticipation as to whether you’ll get on with them, it’s simply like catching up over coffee with a long term friend.

As photographers, there's nothing we love more than when clients return time and time again. It's not only lovely to capture their journey as their family grows, but working with returning clients has SO many more benefits:

1. Previous clients are more likely to upgrade to your highest packages as they value your work

2. There’s a higher likelihood they’ll re-book even with price increases

3. They already know what it’s like to work with you which leads to a more seamless photoshoot experience

4. It saves time and effort in building rapport as you can pick up where you left off

5. Previous clients are more likely to recommend you to their friends, becoming your "true fans"

6. Word-of-mouth referrals from previous clients is the most powerful form of marketing and doesn’t cost you anything!

7. Previous clients are more likely to book their next shoot in advance, filling up your diary and enabling your business to grow more quickly

These days, over 70% of my photoshoot bookings are from returning clients (I aim for 4 sessions per week, so I’ll let you do the maths!)

"The Returning Client Handbook" is a comprehensive 30-page PDF guide that provides photographers with valuable insights and actionable tips on how to build deeper connections with their clients. With step-by-step instructions on how to effectively communicate with clients from the first email to after the photoshoot, I take you through how to create a personalised experience that exceeds your client’s expectations and keeps them coming back for more.

You’ll also get access to my exact Aftercare Email Workflow checklist, and Aftercare Printed Workflow checklist, so you can incorporate the exact same steps into your own business. We also cover discounts, vouchers, going above and beyond, and so many other valuable ways to turn your business from basic to luxury.

From the first email to after their photoshoot, we're going to work through how to can turn "goodbyes" into "see you soons!"

Let's do this!

Please note that due to the digital nature of these products, all purchases are non-refundable.