How to Level Up Your Newborn & Family Photography Business in 30 Days

You’re feeling inspired - let’s make the most of it!

There’s nothing better than an energy boost in your business, so let’s make it count. Whether you’re riding high after a dreamy client shoot or you’re feeling the fire to grow, this is your sign to go all in.

Step One: Set a Bold Goal for the Next 30 Days

What would make a real impact on your business? Choose one goal that excites you:
✅ Book five new clients
✅ Raise your prices
✅ Launch a mini-session offer
✅ Double your Instagram engagement
Or, come up with your own!

Tip: Write your goal somewhere you’ll see it daily.


Step Two: Improve One Part of Your Client Experience

Want to stand out? Refining your client journey will help you get more word of mouth referrals (aka the most powerful source of marketing) and better reviews - which in turn, gets you more bookings.

Tip: Don't get overwhelmed: choose just one client touchpoint to improve this week.


Step Three: Market Smarter, Not Harder

When you’re inspired, marketing feels easy. Instead of throwing content at the wall, try this:

  • Share your best work - stop holding back your favourite photos
  • Post a behind-the-scenes reel from a recent photoshoot
  • Write a value-packed Instagram post (e.g., 3 Tips to Prepare for Your Photoshoot)

Tip: When you post something, ask yourself "is this valuable for myself, for other photographers, or for my clients?" (Hint: if the answer isn't for your clients, go back and redo it!)


Step Four: Charge What You’re Worth

Inspired photographers take action. If you’ve been undercharging, now’s the time to raise your prices. Clients will pay higher prices if and when they see the value in your work.

  • Sit down and think: how does your pricing make you feel? Do you think you're truly charging your worth, or do you know that you should be charging more?
  • Calculate your true cost per session (time, editing, expenses)
  • Confidently update your pricing guide

Tip: If you're not sure on what you should be charging, but you know you need to be charging more, simply increase your rates by 10% today - just to see how it feels for a couple of weeks.

Extra tip: If you don't feel confident in your pricing, your clients won't either. Confidence is key to growing your business (and it's okay to "fake it" until you believe it too!)


You've Got This!

Take one small action today, and your future self will thank you.

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